Successful marketing is hard to crack, and several businesses struggle for it. It is equally challenging for both for-profit and Non-Profit organizations. StoryBrand websites come into action to cater to the marketing needs of organizations.

Most Non-Profit brands struggle to get the money to support their cause and finance their social activities. They need to grow their online audience, which is always a challenge. Having a powerful message and communicating it across different platforms is difficult.

If you are a Non-Profit organization, you might be unaware of the wonders of a Storybrand website. Why do StoryBrand websites work for Non-Profits? Read along to find out.

What is a StoryBrand Website?

As the name refers, a Storybrand website is a type of website focused on telling a story about a brand. StoryBrand is a framework that makes your brand’s story and image more compelling for the audience.

This framework was introduced by Donald Miller, an American business owner and author of the famous book “Building a Storybrand”. It teaches business leaders to leverage the power of storytelling to achieve their business goals efficiently.

StoryBrand websites utilize storytelling to connect the audience with a brand. The story is a source highlighting a customer’s need for a product or service for a customer. As a result, it attracts the audience toward the product, service, or cause.

StoryBrand websites provide their marketing services to a variety of business organizations. It includes for Profit and Non-Profit organizations.

Do Non-Profits Need StoryBrand?

Marketing can be a challenging task that requires time and effort. StoryBrand allows Non-Profits to focus on their core function by taking control of marketing activities. Non-Profits can focus on their mission while the StoryBrand framework creates opportunities for them.

If you wish to build a strong Non-Profit organization, you must make sure that you grab the audience’s attention. Non-Profits also need money to finance their activities. For this, they need to target the right audience who can help them achieve their goals.

How Does it Work?

Whether you are a for-profit or Non-Profit organization, Storybrand works nearly the same. Here is how it works.

• The first step involves identifying and introducing the hero of the story. Since you are targeting your audience, make them the hero; for Non-Profits, it can be the donors or the people you serve.
• Secondly, you need to define the problem. What are the challenges facing the hero or your audience? Also, define the hurdles in the way of problem-solving.
• The third step involves introducing a guide or a mentor. You introduce your organization as a guide to help the hero solve the defined problem.
• Now the mentor comes to the story with a plan. The comprehensive plan includes what your organization does or intends to do to solve the problem.
• The fifth step is all about the call to action. The CTA can be anything from motivating the audience to donate to the cause or making a purchase to help the needy.
• You need to elaborate on the importance of your plan. How to do it? Tell the audience what will happen if they don’t follow the guide. In other words, discuss the potential of failure.
• Finally, there comes the happy ending. Your audience needs assurance on how their efforts will meet success. Tell them how you can guide them to the path of success with your planning and management.

Clarifies your Message

Clear communication is the key to achieving business goals. You cannot get the desired brand support and attention from the audience if your message is not clear. The audience needs to know what you intend to do and how you add value to others’ lives.

StoryBrand for Non-Profits gets this job done for you. It clarifies your message so that it is easily understandable for the audience.

Increases Brand Support

The clarity of the message leads people to understand your brand better. As a result, you can expect more people to be attracted to your brand. It brings you the ultimate support you have been looking for.

Makes Your Story Compelling

Effective marketing is all about convincing the audience. For this, you need a strong brand story. Only a good story will not work if you cannot communicate it properly. Understand what interests your audience and incorporate it into your strategy.

Building a StoryBrand for Non-Profits helps them make the story compelling enough to convert readers. Higher conversion leads to a higher amount of donations and better accomplishment of your goals.

Unifies Marketing Collateral

To succeed in the Non-Profit market, you must have a cohesive marketing plan. Storyboarding for Non-Profit websites is a source of unifying their marketing collateral. As a result, the marketing teams can benefit from cohesive communication.

The cohesive and consistent efforts bring out the desired results to boost your Non-Profit organization.

Attracts Donors

You always need support from donors to achieve your welfare goals. The higher number of donors means a stable supply of funds that you can use in several activities. StoryBrand framework is an ideal method to attract donors.

It compels them by effectively communicating your idea of making a difference in society.

Building a StoryBrand for Non-Profits

Building a successful StoryBrand website for Non-Profits is not as difficult as it sounds. All you need is the right tips and tricks to work efficiently. Following are the steps that can help you build a powerful StoryBrand website.

• Understand the StoryBrand framework. Understanding the framework before you incorporate it into your marketing plan is crucial. Once you have a clear idea of the framework, you can work on it.
• Choose the right brand script. Non-Profits can use two types of StoryBrand brand scripts. One focuses on a mission, while the other emphasizes donors. You must decide which one is the most suitable to trigger conversions for your organization.
• Be clear and concise. You only have a few seconds to compel the audience to learn about your work. Define your mission in the minimum but impactful words.
• State a clear call to action. Your audience must know what you expect from them. Be clear and straightforward in your call to action.
• Include testimonials from supporters. The testimonials of your donors and the recipients of funds can be an excellent source of convincing and converting your targeted audience.
• Include real pictures. Stock photos can be a good option for some websites but not for Non-Profits. It is better to use a real-life picture to show what you do.

Conclusion

A powerful StoryBrand website can do wonders for Non-Profits. It utilizes the most compelling method of communication, story-telling, to target audiences. Keep the website’s design simple with impactful written and visual content. With the right BrandStory strategy, nothing can stop Non-Profits from achieving their goals.