1. MailChimp

MailChimp is an easy-to-use email marketing system that has a free version for Non-Profits. MailChimp offers a lot of features such as templates, automation, and integration with social media. It also allows you to design your own email template or import one of their pre-made designs for marketing a Non-Profit.

You can send up to 12,000 emails per month for free which is great if you have an organization with only a few people on the team. However, this might not be enough if you are working with more than 100 volunteers or employees at your organization. Who all want to use the platform to reach out to supporters and donors via email.

2. MailerLite

MailerLite is a great email marketing tool for marketing a Non-Profit. It’s easy to use, it has plenty of templates and it helps you keep in contact with your supporters.

• MailerLite has a drag-and-drop editor so you can easily design your emails without coding knowledge.
• MailerLite offers comprehensive campaign reports that will help you know what needs improvement.
• Campaigns created with Mailerlite are mobile responsive so your emails will be readable on all devices.
• You can also create customized forms in seconds from the same platform to gather more data from potential supporters.

3. ActiveCampaign

ActiveCampaign is a powerful, affordable marketing automation tool for marketing a Non-Profit. With ActiveCampaign you can create automated email campaigns. That segment your subscribers and send them highly personalized messages.

For example, if you’re running a campaign about animal adoption. You could set up an email to be sent to people who have signed up for your newsletter but have never donated before.

4. GetResponse

GetResponse is a tried-and-true email marketing tool for marketing a Non-Profit, with a focus on simplicity and ease of use. It’s an all-in-one solution that includes tools for everything. From online Form collection to social media integration to reporting and analytics.

Plus, it integrates with most major payment gateways so you can get paid directly through the platform. Start your free trial today!

5. SendPulse

SendPulse is a powerful email marketing tool for Non-Profits and causes. SendPulse enables Non-Profits to create email lists. Send emails, measure the results of their campaigns and much more.

What’s even better is that it’s completely free for Non-Profits! There are no limits to what you can do with your account and there are no hidden costs.

6. Campaign Monitor

Campaign Monitor is one of the most popular email marketing tools on the market. And it’s also one of the most affordable. Campaign Monitor has a simple interface that doesn’t take much time to learn. The tool offers robust features such as social media integration.

Responsive design, landing page builder, and A/B testing. It even has a drag-and-drop editor for those who don’t want to get too technical with their emails.

7. Benchmark Email

BenchmarkEmail is an email marketing solution for small businesses and Non-Profits. It offers a variety of templates that can be customized to fit your needs. And it’s compatible with any major email service provider.

Benchmark also provides extensive analytics and reporting capabilities. So you can keep track of your success rate. The only downside? You have to pay per month, which might not be ideal if you have tight budgets. But since the prices start at $15/month (or less!), this shouldn’t be too much of a problem.

8. Zoho Campaigns

Zoho Campaigns is an affordable, easy-to-use email marketing tool that’s perfect for Non-Profits. With Campaigns, Non-Profits can quickly and easily create a custom email newsletter with an intuitive drag-and-drop editor.

Zoho Campaigns also makes it easy to send out automated emails to stay in touch with donors and supporters. So you can focus on the work that matters most: your mission.

9. Sendinblue

Sendinblue is a popular email marketing tool for Non-Profit organizations. It has the features and tools you need to create personalized campaigns. Monitor the success of your emails, share content, and more. Sendinblue also offers helpful resources including webinars, tutorials, and blog posts on how to get the most out of your email marketing efforts.

If you’re not sure where to start or what your options are. We recommend downloading their guide 7 Essential Steps for Building Your Own Email Marketing Strategy. You can also sign up for their free trial so you can test it out before making any commitments.

10. SendGrid

SendGrid is a great tool for Non-Profits to use in their email marketing. SendGrid offers a free plan with up to 12,000 emails per month. As well as paid plans that offer unlimited emails and additional features. The company also has a great blog full of useful information and advice for Non-Profits. You can download the SendGrid Academy, which is an online course to help you get started with your email campaign.

Additionally, there are courses on how to create compelling copy for your Non-Profit’s campaigns and how to best use graphics in your email content. Finally, there are weekly webinars about specific topics related to Non-Profit advocacy outreach or fundraising.

Conclusion

The key to email marketing is finding the right balance between personalization, segmentation, and broadcast. You want to make sure that the emails you send are relevant to your audience. But also that they’re not overwhelming and too frequent.

The good news is there are tools out there for Non-Profits (and for-profits) that can help you find this balance. Some of them can even automate it! Take a look at our list of the top ten Non-Profit email marketing tools