If you want to know why web directories are a better choice over selecting reciprocal linking, you must read the lines down below and understand how things work with any of these choices.

First of all, it is important to know that links are a good tool to bring visitors to a specific website. For instance, if you have links spread on websites that are similar to the topic that your website displays, then visitors can better localize your website and thus you will get more traffic on the site. This is in turn will increase your ranking on the search engine result pages. Now these links can be obtained in two various ways: through web directories and reciprocal linking.

* Web directories will allow you as a web owner to post links that direct visitors to your website. There are directories that allow you to do this for free while with others you need to pay.

* Reciprocal linking is performed through a method where you place your link on another website and in return you will have to place the other site’s links on your web pages.

Now that you have understood how things work, let’s take a look at the reasons why it is better to choose directories over reciprocal linking:

* With posting your links on web directories, you will be positioned in the group of websites that have similar profiles with your website. This means that visitors are better directed to your website because they can locate easier the site they are looking for. Now with the other option, things are not happening that easily, because the website that has your links needs to be located and from there visitors will be directed to your website, only if they visit that site.

It is therefore a random action and then it related to directories, where the group to which where website belongs is organized and thus directing the interested visitors to what they are looking for; i.e. your website!

* Posting the links on web directories doesn’t involve confronting your competition. Just think about this: you run a website that is about health supplements and you will post links inside a website that deals with all types of supplements. At this point, the other website may become your competition and they may not want to have your links exposed to their visitors, although the internet is a huge place for anybody.

But things like this can happen, and you don’t have to confront with them as long as you have the possibility to make use of web directories to post your links, be this in exchange of a payment or for free!