How much does it cost to advertise on Facebook? How effective is Facebook advertising? What are some strategies Non-Profits should consider using? Non-Profits can use Facebook ads to reach their target audiences and raise awareness of their causes. They can also promote fundraising events or donate directly through the site.
Facebook has become a powerful tool for Non-Profit organizations to reach their audiences. In 2017, over $1 billion was spent on Facebook ads alone. However, the question remains whether these campaigns are worth the investment.
Non-Profits often struggle to get the attention they deserve from potential donors. This is where social media marketing comes into play. By creating a well-designed ad campaign, you can increase awareness of your organization and encourage donations.
Facebook for Non-Profits
Facebook has become a powerful tool for Non-Profits to connect with their supporters and raise funds. But how does Facebook compare to other fundraising platforms? Although social media platforms such as Twitter, Instagram, and Pinterest are great tools for Non-Profits to share information and engage with potential donors, Facebook remains the largest source of revenue for Non-Profits.
The Facebook for Non-Profit page is a great resource to help you get started with your Non-Profit’s presence on the social media platform. The page provides information about how to set up an account, what types of content are best suited for your organization, and more. It also includes links to helpful resources such as Facebook Help Center articles, videos, blog posts, and other useful information.
How do Non-Profits Use Facebook Ads?
Non-Profit organizations are often looking for ways to raise awareness about their causes. They want to get their message out to potential donors and supporters. So how do they do this? Through social media advertising campaigns.
Facebook ads are the best way to reach your target audience. Your Non-Profit can do so with the help of paid advertisements. This method has proven effective for Non-Profits because it allows them to connect with their audiences directly.
There are several ways Non-Profits can use Facebook ads to promote their causes. These include paid posts, promoted pages, and sponsored stories. Learn more about each type of ad below.
Best Strategies for Non-Profits Using Facebook Ads
Facebook has become one of the best platforms for Non-Profits to connect with their supporters and build relationships. But if you’re not using Facebook correctly, you may miss out on opportunities to raise funds, engage volunteers, and grow your community.
So let’s look at some of the best strategies for Non-Profits to adopt while using Facebook Advertising.
Keep Your Facebook Page Up To Date
It is essential to keep your Non-Profit’s Facebook page updated. People love seeing new posts and photos on their newsfeeds. They also enjoy reading updates about your organization. So make sure to update your page regularly.
To keep your Non-Profit’s Facebook page up to date, post regularly and respond to comments and questions. Make sure to use the right language for your organization and message. For instance, if you want to encourage donations, say something like, “Donate today! Help us reach our fundraising goals.”
Post Regularly and Respond to Followers
You should post once daily, but try to post multiple times throughout the week. Remember to respond to comments and questions posted on your page. If you can’t post every day, try to post at least twice to five times a week. It ensures that your audience is engaged and your Non-Profit’s Facebook page is active.
If someone asks a question on your post or your messenger, answer it promptly. Also, thank them for asking. People appreciate being thanked, especially when they’ve made a donation.
Invest in Facebook Advertising
When you invest in Facebook advertising, you’ll get better results. Non-Profits have access to some incredible marketing tools on Facebook. The key is to know how to use these tools effectively. Then, with the right strategy, you can grow your following and increase awareness of your organization.
Facebook offers three types of ad campaigns: Sponsored Stories, Promoted Posts, and Custom Audiences. Each campaign type allows you to target specific audiences, such as those who live near your office or donate frequently.
- Sponsored Stories allow you to create an advertisement that appears in users’ news feeds. You can choose to pay either per click or per-impression basis.
- Promoted Posts let you place an ad on a user’s timeline. You can select which friends will see your post.
- Custom Audiences allow you to target people based on their interests, demographics, location, and other criteria.
Use Facebook Fundraising Tools
There are many tools available to help Non-Profits manage their fundraising efforts on Facebook. Some of the most popular Facebook fundraising tools include:
- Crowdrise – A free tool that helps Non-Profits create fundraisers, collect donations and track progress.
- GoFundMe – An online platform that lets individuals set up crowdfunding campaigns for personal causes.
- GiveForward – A social network for giving back. Users can share stories of good deeds performed by others and give to charities and Non-Profit organizations.
Enable Fundraising for Your Followers
People love to support causes they care about. By enabling fundraising for your followers, you can tap into this passion. People tend to donate when they hear about a cause they care about. For example, if you run a food bank, enable fundraising for your followers so they can make donations directly from their Facebook pages.
For instance, if you’re running a fundraiser for a local charity, enable fundraising so your followers can contribute through your page. For example, if you run a cancer research center, you could enable fundraising for your followers. So whenever someone posts about a friend or family member battling cancer, you can just send them a link to your fundraiser. This way, your followers can support your work without having to ask directly.
Create Fundraising Campaigns for Important Events
Non-Profit organizations should create fundraising campaigns around important events. For instance, if a major fundraiser is coming up, such as a gala event, you should start planning now.
You need to plan ahead for any upcoming fundraisers. Start thinking about what you want to do to promote them. Do you like sending emails, posting on social media, or even hosting a party? Once you decide on a strategy, you can create a fundraising campaign.
Get Started on Subscriptions for Monthly Donations
Once you have created a fundraising campaign, you should set up subscriptions. A subscription allows you to collect recurring donations over time. You can choose between monthly, quarterly, biannual, or annual subscriptions.
You will need to add the email address of your subscribers to your list in order for them to receive updates about your fundraiser. This is done by clicking on “Edit” next to their name and entering their email address.
If you use an external service like MailChimp, you will need to link that account with your fundraiser. Click on “Manage Lists” and then click on “Add List.” Enter your subscriber’s email address and select the type of subscription (monthly, quarterly, etc.).
Is Using Facebook Advertising for Non-Profits Worth It?
Yes, using Facebook advertising for Non-Profits is worth it. According to a study by HubSpot, 92% of people who saw a Facebook ad clicked on it. That means only 8% of people did not respond to your ad.
According to Social Media Examiner, 91% of marketers use social media for marketing themselves. So, why not take advantage of this powerful tool to increase your exposure and grow your Non-Profit’s audience?