1. Page Titles

Your page title is like your business card, so make sure it reflects what you’re trying to convey to people. Avoid stuffy and formal terms here, but don’t go for over-the-top or casual unless that makes sense for your brand.

If visitors can’t find what they want within seconds of landing on a page, they’ll bounce right off. And if they do land on a page with an unhelpful or confusing title, chances are good that they won’t stick around long enough to read anything else about your organization. Itmeans that when writing tags for pages, you need to be both informative and concise—and try not to use jargon or other words that might confuse users who are new to your organization.

In addition to using keywords in your page titles, you should also include them in content throughout your site. Ensure that you’re enclosing important keywords where appropriate in each piece of content; doing so will help search engines determine what each part is about and whether it should rank highly for specific queries. But remember: just because something has a keyword in it doesn’t mean that Google will rank it well; remember to consider how relevant each keyword is.

2. Meta Descriptions

Meta descriptions are short descriptions of your content. Meta descriptions usually show up under your URL in search results, and they can improve your click-through rate. If you don’t include a Meta description, Google may show a description provided by webmaster tools or something else on your page.

It’s vital to ensure that if Google isn’t showing your Meta description, it’s because it includes accurate and relevant information about what you’re trying to share with people. So make sure that any Meta descriptions you create for pages are unique and specific. Make sure they don’t have too many characters or words – typically, around 100 characters are ideal, but it can vary depending on how much space is available next to your link in search results.

3. URL Structure

To rank well in Google, your site’s URL structure should have keywords related to your content and easy for search engines to crawl. Using URLs that fit into a more effective, organized system is often considered one of the easiest ways to improve your website’s on-page optimization.

Most people don’t consider their URL structure part of their on-page optimization. If you have a chance, take some time to look at sites in your industry and see what makes sense for you and what doesn’t.

Try using keyword-rich URL structures for different pieces of content on your site so that search engines can easily crawl it without disrupting any internal links or user flow from page to page.

4. Internal Linking

Linking your content to your website is integral to search engine optimization. Search engines consider how many other sites link to yours when they rank pages; if no one relates to you, you won’t get much search traffic.

That’s why internal linking is so important—search engines will naturally look at which pages on your site are relevant and valuable. What’s more, a page with many internal links has been deemed important by other websites, meaning it’s likely a page worth visiting!

If there’s any way to link your content back to your homepage, do it. It doesn’t have to be obvious: You can hide links in image alt text or use hidden text for white-hat SEO purposes. Don’t forget about social media sharing buttons, too—the more ways people can share your information with others, the better!

5. Internal Outreach

Start by reaching out to friends, family, and other organizations in your immediate network. Ask them for a favor, like posting a link on their social media account or making an announcement at their next meeting.

This tactic is known as farming for links because it essentially means farming new backlinks by leveraging your connections with others.

If you have time, ask if you can make a brief presentation about your non-profit’s work. Even if your request for help isn’t granted immediately, keep asking and politely remind those contacts about you in future interactions; eventually, they will likely be more open to helping.

5. Internal Outreach

Start by reaching out to friends, family, and other organizations in your immediate network. Ask them for a favor, like posting a link on their social media account or making an announcement at their next meeting.

This tactic is known as farming for links because it essentially means farming new backlinks by leveraging your connections with others.

If you have time, ask if you can make a brief presentation about your non-profit’s work. Even if your request for help isn’t granted immediately, keep asking and politely remind those contacts about you in future interactions; eventually, they will likely be more open to helping.

6. Additional Tips

Non-profit organizations typically have a narrower scope than commercial businesses, which means they have fewer resources available. Itis why it’s so important to make the most of the resources you do have.

If you’re concerned about your non-profit SEO website, here are some more tips for making sure that it doesn’t fall behind in the competition for non-profit rankings:

• In your organization’s name: You may want to include a search engine optimization (SEO) tag with your domain name—this will help it show up in search engines like Google and Bing. It also makes searches easier for people looking for the same thing as you.
• Ensure that any keywords in your content are relevant to your organization’s mission or purpose. Remember that searchers will use not all keywords; only those relevant to what users are searching for at any given time will show up in their results.

Conclusion

Whether you are looking to grow a business, launch a product, or raise awareness for your non-profit, it is crucial to have a firm grasp of technical SEO. Make sure that search engines can effectively index and crawl your site so those in need can find and use your services and improve your non-profit rankings.

While it may seem overwhelming initially, learning about technical SEO should be an ongoing part of running any online business. The tips we shared in today’s post about how to do SEO should provide you with enough knowledge to tackle even one of the most complicated issues affecting websites today – mobile optimization.