Social media plays an important role in the marketing of Non-Profit organizations. Social media platforms and tools help these organizations create brand awareness and a prominent place in the community.

But the huge number of options and features that social media platforms provide sometimes make marketing a difficult task. So here is a social media guide that will help you to know where to use your energy and efforts.

Social Media For Non-Profits-What are the Benefits?

Before heading on to social media strategies, you must first know how you can benefit from them. Social media for Non-Profits provides numerous benefits. These benefits include:

Promote Awareness

Social media provides you with the biggest platform to spread your message and mission as an organization and make people aware. Educating people is the first step where you initiate change. Social media platforms like Facebook and Instagram help Non-Profits communicate their message to millions of people worldwide.

Irrespective of the other marketing techniques, social media connects Non-Profits with the world. It allows them to spread their message, initiate campaigns, and connect with the people who need them.

Build your own Community

Social media help you to build your own community. This community will consist of mentors, speakers, influencers, and volunteers. Create channels and pages where you can share information and keep your audience engaged and informed.

Share your latest updates to let people know about your current projects. It will also help collect donations or reach out to more people who need your help.

Grow your Network

Social media is an ideal place to promote awareness and enhance your community. As a result, you can grow your volunteer network also. More people can connect with you when they know about your mission and your efforts.

This way, you can expand your services on a large scale and stay connected with your team virtually.

Social Media How-to Guide

Social media is full of opportunities to let the world know about you. The only thing you need to know is how to begin with, Non-Profit social media accounts. Here is a simple social media how-to guide to help you take your first step.

Determine your Non-Profit Social Media Goals

Your first and foremost step is to identify your goals. Before you begin, you must know what you want from these platforms.

Usually, the goals of Non-Profit organizations are: to increase their reach, attract the audience, raise funds, spread awareness, educate people about their motive and objective, or inspire people to come forward and volunteer for the betterment of people and society.

Identifying your goal at the initial stage will help you to track your progress. It will also help you to decide which platform is suitable for you.

Pick your Platforms

It is important to identify which social media platform suits the marketing needs of your organization. Not every Non-Profit needs to be present on all social media platforms. The choice of platform depends on the type of content you wish to share.

If you want to promote more visual content, Instagram can be an ideal option. Facebook helps you engage the community and get real-time feedback from the audience. The written content suits well for Twitter. Besides these, you can also consider other platforms. Make sure you do not miss out on anything.

Set up Non-Profit Account

Social media allow Non-Profits to set up their separate accounts. These accounts ate different from personal accounts.

Facebook and Instagram allow Non-Profit accounts to add a “donate” button that helps them to raise funds. YouTube also supports fundraising tools for Non-Profit organizations. Do not forget to add the “donate” button to your account.

Create your Content Calendar

Create a content calendar on your every social media page. Add upcoming events to that calendar. It will help your team and community prepare for the events in advance.

Create hashtags for your campaigns. Add keywords that will increase your reach. Add short videos.

Social Media Strategies for Non-Profits

Once you launch your social media campaign, you will need some effective strategies to make it a success. The following are some tried and tested tips and tricks to help you accomplish your goals.

Create Content for every Platform

Every social media platform, including Facebook, Instagram, and YouTube, has a different theme and target audience. You must craft separate content for each social media platforms in your portfolio.

For instance, the content for Instagram should consist of pictures and short videos only. The video should not exceed over 30 seconds. Similarly, you can add pictures, info graphs, and quick time-to-time updates on your Facebook page. Make every activity part of your social media pages.

Free Training

One of the best strategies of marketing is connecting and communicating with people. Social media platforms allow Non-Profits to take free training.

Free pieces of training are the best way to create an impact on your target audience. When you communicate directly with people, you can easily convince them. It provides you with a chance to make yourself clear.

Arrange workshops and webinars on different topics. Allow your followers to participate in these webinars.

Ask Questions

A great way to enhance engagement on your social media accounts is to ask questions. It compels people to answer and engage in conversation. It becomes a place for like-minded people to share their views and ideas.

You can also add polls or short surveys to your accounts. People are more attracted to interactive content.

Add Stories Frequently

One of the most important features of social media platforms is stories. Add stories frequently and daily. Stories are the best way to keep people aware and informed about activities.

Stories will also help you to check your reach. You can instantly check how many people have seen your story.

Conclusion

The power of social media marketing for promoting your Non-Profit organization is unmatchable. However, you can only unleash the true potential of social media for Non-Profits when you use the right strategies. Make a comprehensive plan and follow integrated strategies to make the most of this platform.